Our Story

We are sisters Rochelle & Cola Bennett, the founders of Unforgivingly Pur. Inc. a Beauty + Wellness Company in Ontario Canada. 
Unforgivingly Pur. is a beauty + wellness brand that provides clean beauty products to elevate your self-care experience. After the passing of Cola's son in 2014, the sister co-founders had to relearn how to take care of self and discover healing through natural products. 
To hear our story please watch the video below:



To show you how to build the foundation of a well-focused life


To create a wellness space that will change how people manage stress in their everyday lives, through tools, products, and services that promote a well-balanced life.

Welcome Puristas, Let's Get This Wellness Together